We need more of the right business.
There’s interest, but not enough of the clients we actually want.
Our marketing isn’t delivering enough for what we spend.
Money goes out. It’s hard to say what comes back.
Our value isn’t coming through clearly.
We’re excellent at the work. Online, we sound like everyone else.
We don’t have a focused, consistent plan for growth.
Effort happens in bursts. Nothing builds on the last push.
We need help putting AI to practical use.
We know it matters. We don’t know where it pays off first.
We need to stand up the brand—all of it.
The expertise is real. Now the name, story, and presence need to carry it to the next level.
Growth is why clients hire us. Clarity, repeatability, and implementation are what we bring to make it happen.
The tools are everywhere. The results aren’t. The companies pulling ahead aren’t buying more software—they’re deciding where AI pays off, redesigning how work gets done, and putting someone in charge of it.
AI without strategy just makes more slop.
Only 39%of companies see any profit impact from AI.
About 6%see significant value.
They’re nearly 3×as likely to redesign how work gets done.
Source: McKinsey & Company, The State of AI 2025
Nearly $500M
Combined exit value of growth-stage startups where Susan held senior marketing and sales roles — before founding Claimed.
Built & sold
Susan founded a company that turned a commodity shovel into a premium brand with customers including Toyota and the U.S. Navy SEALs — and sold it.
7 patents
Granted over the course of her career.
33% → 15%
One founder was spending a third of revenue on marketing and losing money. Seven months after I started working with them, marketing is down to 15% of revenue, every month is profitable — and revenue is up 25%.
“The breakthrough wasn't a button, a headline or a color. The story finally matched the product — and conversion took off.”
A founder’s perspective on website and marketing frustrations.
Maui, Hawaii · Repositioning for Ideal Customer · Brand refresh · Website · CRO · AI visibility
Brand and messaging refinement, a new website, clearer treatment choices, and easier paths to booking for Maui locals and visitors.
50% revenue growth in 60 days.
Visit the Live Site →The first 50 days after launch
133 → 364
Google search visits nearly tripled.
People finding her on their own — nothing spent on ads.
734 → 1,537
Total visits roughly doubled.
About 1,440 once an anomalous spike of bot traffic is excluded.
0 → 12
ChatGPT now sends her visitors.
Small, and the beginning of AI-referred traffic.
65%
Of Google search visits are engaged.
Those visitors stay a full minute on average.
Traffic compared Aug 18 – Oct 6, 2026 with the same 50 days before launch (Jun 29 – Aug 17). Total visits include an anomalous spike of direct traffic on Oct 4 that reads as bots; excluding it, visits still roughly doubled.
Santa Cruz, CA · Shopify CRO, rebrand, creative direction, executive coaching, AI visibility, Repositioning for Ideal Customer Profile, Copywriting
Brand positioning and messaging that reframed the product for weekend adventurers, supported by collaborative implementation and ongoing marketing leadership.
50% lower marketing spend.
Revenue up 25% in the first half of the year.
Measured Jan 1 – Jul 30, 2026.
Jackson Hole, Wyoming · Re-brand, brand guide, website, CRO, AI visibility, Google Tag Manager, Repositioning for Ideal Customer Profile
Brand and website transformation for a Jackson Hole aesthetics practice.
62% organic traffic growth in 90 days.
Most firms make you choose between the strategist who never ships and the builder who never asks why. You don't have to.
Decide where your business should grow, what matters most, and what to do next.
Build the websites, AI tools, and systems that put your plan to work.
Not sure? Most clients start with one and end up with both. Your pick.
I built and sold an award-winning brand. Now I build yours, with a 24-year-old’s toolkit.
I’m Susan Pieper — Harvard MBA, former McKinsey consultant, and founder of Claimed — an advisory practice based in Park City, Utah, helping founder-led businesses turn clear positioning, compelling creative, and connected marketing into sales and growth. I know what it takes to make people want a business—because I’ve built one myself.
Some call me the business alchemist. I turned steel into gold once.
I turned a commodity shovel into a premium lifestyle brand with customers including Toyota and Navy SEALs. It won Best Hard Good at ISPO Munich, took second in SEMA’s Launch Pad, and landed in Men’s Journal, Outside, Popular Mechanics, and Esquire. I led its marketing, and I sold the company.
Experience is my advantage. Strategy is my edge. I built brands, wrote copy that sold, and turned interest into revenue long before AI. Now I put that judgment to work with the speed and possibilities of AI.
Today, I bring that experience to founders who need someone they can trust to see the opportunity, set the direction, and get the work done.
Free AI visibility snapshot
If your name doesn’t come up, you’re invisible to the people asking — and to the AI tools doing the recommending.
I’ll run your snapshot myself from my Brand Capsule account — and I won’t just email it over. We’ll review it together, live, on a free 20-minute call: exactly where you show up in AI answers today, and where you don’t.
Strategy firms tell you where AI should go, then hand you a deck. Agencies build whatever you ask for, without asking whether it’s the right thing to build. You’re left to bridge the gap yourself.
We do both. We decide where AI pays off in your business—and where it doesn’t—then build it, or run the build.
And because the tools change every month, we don’t disappear at launch. We keep your systems current and tell you what’s worth adopting next.